Act/React: Interactive Art
Merit Award: HOW Magazine: 2010 In-HOWse Design Competition
Act/React is an exhibition of interactive art installations which pushes the boundaries of a viewers sense of space and existence. The main goal for the catalogue was to make it as interactive as possible and to engage as many of the senses as possible.
The cover is printed on Starwhite® 110 lb Sirius Soft Touch cover. It has a very noticeable velvety feel to it and makes the reader immediately conscious of their sense of touch.
The die cut in the cover shows through to the set of six artist cards inside the case. This helps create a sense of space and exploration. The cards were alternated so that each artist showed through on equal covers. Extra artist cards were printed and served a dual purpose as a gallery guide for visitors to collect while going through the exhibition.
The catalogue has three sections—two essays and the artists' statement section. The 'W' cover allows for these separate sections and creates a sense of play and interaction when reading.
